M-Commerce or Mobile Commerce means using wireless handheld devices such as cell phone and laptop to make online transactions. M-Commerce is a subset of E-commerce.M-Commerce includes mobile banking, purchase and sales of goods and services, mobileticketing, billpayments, information service, mobile coupons and vouchers (at point of sale).
The reason for growth in m-commerce is the changing consumer behavior-increase in usage of mobile phones, mobile internet penetration and technologicaladvances.
The mobile internet users in India is expected to reach 213 million by June this year on the back of growing smartphone penetration, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB International.
The total Internet user base stood at 278 million at the end of October 2014 quarter and is estimated to grow to 354 million by June 2015.
Banks, retailers, service providers are entering M-Commerce and striving to upgrade their systems and make it more user friendly.
There are companies which have shut down their website and switched to mobile commerce. With technological innovation mobile phone devices will become more powerful.
Mobile Applications are available on distribution platforms like play store and can be easily downloaded. There are apps for travelling, dining, shopping, banking etc. Companies come with different offers and deals in order to attract customers and encourage them to download & use their app.
M-commerce provides flexible accessibility, convenience of using anywhere anytime, easy connectivity can be established between two mobile devices and no need of modem or wifi.M-commerce can provide wider reach.
Challenges for m-commerce are small screens make it difficult to navigate, technological constraints of mobile devices, user interface is often difficult to learn.