You have an amazing product idea, already did a market study, competitor analysis, outstanding marketing plan etc for sure. But before setting your boot on fire for marketing a product, as a start up company, you have to consider some points.
1. Code and sale
Turn your idea into a product and bring to the market, as early as possible. Just complete the DEMO version and sale it.
2. Listen to what customer says
We need to understand from the customers whether this product actually solving a problem for them. If not, then keep in mind that we are not creating anything of value.
3. Do the code and sale repeatedly
Modify the DEMO according to the customer feedback and keep on selling. That is, use customer feedback to build more features.
Once we get a thirty to forty customers. Priorities what is the value we have created for these customers. What are the main points we have solved and what are the things common to these customers.
5. Product marketing
Now we have a steady foot to go further more. Find a product market fit. The moment we hit the market hit, then we can sale. We can scale marketing, sales, technical teams etc.
6. Automate your sales
Make the product self serviced. That is, add more videos, guides, make it easy for customer to chat, send emails etc. Focus on generating a lot of registrations by using SEO, Social media, Search Engine marketing, Email, SMS, Phone calls etc.
Make a very good web site and make it easy for customers to understand the product features.
Make a live chat facility in your website to clear all customer doubts. After all build your product simple, avoid complexity #makeitsimple.